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Consumer Behaviour

Language EnglishEnglish
Book Paperback
Book Consumer Behaviour Zubin Sethna
Libristo code: 21086363
Publishers SAGE Publications Ltd, April 2019
Informal yet academically rigorous in style, this fun textbook focuses on examples of international... Full description
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Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balan

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About the book

Full name Consumer Behaviour
Author Zubin Sethna
Language English
Binding Book - Paperback
Date of issue 2019
Number of pages 576
EAN 9781526450012
ISBN 1526450011
Libristo code 21086363
Publishers SAGE Publications Ltd
Weight 1246
Dimensions 189 x 239 x 24

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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