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Consumer Behaviour

Language EnglishEnglish
Book Paperback
Book Consumer Behaviour Robert East
Libristo code: 13809492
Publishers SAGE Publications Ltd, November 2016
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more emp... Full description
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Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.

The third edition maintains a strong focus on the use of research, particularly quantitative methods, in order to help higher-level students develop analytical and evidence-based thinking for success in both scholarly and industry-based marketing research. It has been thoroughly updated to include new examples and research findings with special attention paid to the digital environment, including online consumer behaviour and research.

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About the book

Full name Consumer Behaviour
Author Robert East
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 368
EAN 9781473919501
ISBN 1473919509
Libristo code 13809492
Publishers SAGE Publications Ltd
Weight 660
Dimensions 216 x 233 x 20

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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