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Consumer Behaviour

Language EnglishEnglish
Book Hardback
Book Consumer Behaviour Zubin Sethna
Libristo code: 21129749
Publishers SAGE Publications Ltd, April 2019
Informal yet academically rigorous in style, this fun textbook focuses on examples of international...
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49 591 Ft
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Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.

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About the book

Full name Consumer Behaviour
Author Zubin Sethna, Jim Blythe
Language English
Binding Book - Hardback
Date of issue 2019
Number of pages 576
EAN 9781526450005
ISBN 1526450003
Libristo code 21129749
Publishers SAGE Publications Ltd
Weight 1290
Dimensions 252 x 196 x 32

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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