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Decoded 2e - The Science Behind Why We Buy

Language EnglishEnglish
Book Paperback
Book Decoded 2e - The Science Behind Why We Buy Phil P. Barden
Libristo code: 24786285
Publishers John Wiley & Sons Inc, September 2022
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing pra...
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A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization. If you understand why people buy, you are already one step ahead in reaching out to the

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About the book

Full name Decoded 2e - The Science Behind Why We Buy
Author Phil P. Barden
Language English
Binding Book - Paperback
Date of issue 2022
Number of pages 336
EAN 9781119673088
ISBN 1119673089
Libristo code 24786285
Publishers John Wiley & Sons Inc
Weight 538
Dimensions 229 x 152 x 27

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Economics > Behavioural economics
Society & Social Sciences > Psychology
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