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Consumer Behavior and Insights

Language EnglishEnglish
Book Paperback
Book Consumer Behavior and Insights Diane Phillips
Libristo code: 28383345
Publishers Oxford University Press, USA, February 2021
Consumer Behavior presents a new approach to teaching consumer behaviour; Szmigin, Piacentini and Ph... Full description
? points 624 b
93 978 Ft
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Consumer Behavior presents a new approach to teaching consumer behaviour; Szmigin, Piacentini and Phillips move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research,

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About the book

Full name Consumer Behavior and Insights
Author Diane Phillips, Maria Piacentini, Isabelle Szmigin
Language English
Binding Book - Paperback
Date of issue 2021
Number of pages 592
EAN 9780190857134
ISBN 0190857137
Libristo code 28383345
Publishers Oxford University Press, USA
Weight 1042
Dimensions 201 x 251 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Behavioural economics
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