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Consumer Behavior, Global Edition

Language EnglishEnglish
Book Paperback
Book Consumer Behavior, Global Edition Michael Solomon
Libristo code: 43395423
Publishers PEARSON Education Limited, December 2023
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved wh... Full description
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Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

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About the book

Full name Consumer Behavior, Global Edition
Author Michael Solomon, Cristel Russell
Language English
Binding Book - Paperback
Date of issue 2023
Number of pages 544
EAN 9781292452340
Libristo code 43395423
Publishers PEARSON Education Limited
Weight 1134

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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