Check order status
LIBRISTO
LIBROAMANTO
mandatory
Forgotten password
Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free
0
Free delivery for purchases over 19 990 Ft
DPD courier 1 190 Ft Post 1 795 Ft Post 1 690 Ft Post 1 690 Ft FoxPost 1 190 Ft Packeta point 1 190 Ft DPD point 990 Ft GLS courier 1 690 Ft GLS point 1 190 Ft
phone Contact phoneHow to shop
Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Consumer Behavior, Global Edition

Language EnglishEnglish
Book Paperback
Book Consumer Behavior, Global Edition Michael Solomon
Libristo code: 43395423
Publishers PEARSON Education Limited, December 2023
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved wh... Full description
? points 217 b
31 836 Ft
In stock at our supplier Shipping in 4-7 days

30-day return policy

Customers also purchased

Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition Michael R. Solomon / Book Hardback
common.buy 10 850 Ft
Consumer Behavior and Culture Marieke K. De Mooij / Book Paperback
common.buy 20 824 Ft
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition Kevin Lane Keller / Book Paperback
common.buy 38 060 Ft
Top
Hacking Growth Morgan Brown / Book Paperback
common.buy 5 872 Ft
Top
Building a StoryBrand Donald Miller / Book Paperback
common.buy 6 080 Ft
Top
Building a Storybrand 2.0 Donald Miller / Book Hardback
common.buy 8 442 Ft
Hooked Nir Eyal / Book Hardback
common.buy 9 326 Ft
Brand Management Michael Beverland / Book Paperback
common.buy 24 756 Ft
Top
Digital Marketing Strategy - An Integrated Approach to Online Marketing Simon Kingsnorth / Book Paperback
common.buy 13 480 Ft
Brand Management Michael Beverland / Book Paperback
common.buy 19 176 Ft
22 Immutable Laws Of Branding Al Ries / Book Paperback
common.buy 4 492 Ft
Top
Decoded 2e - The Science Behind Why We Buy Phil P. Barden / Book Paperback
common.buy 6 742 Ft
Brand Psychology Laura Busche / Book Paperback
common.buy 20 426 Ft
Top
This Is Marketing Seth Godin / Book Paperback
common.buy 7 576 Ft
Top
Influence, New and Expanded UK Robert B. Cialdini / Book Paperback
common.buy 8 048 Ft
Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in W Brian Piper / Book Hardback
common.buy 10 016 Ft
Top
Positioning: The Battle for Your Mind Jack Trout / Book Paperback
common.buy 6 742 Ft
Routledge Companion to Consumer Behavior Analysis Gordon Foxall / Book Paperback
common.buy 32 174 Ft
Top
Start With Why Simon Sinek / Book Paperback
common.buy 4 580 Ft

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Actress & Polyglot
EWA KASP for
Play video
Ewa Kasp
Libristo has the largest selection of foreign-language books. That’s why I buy my books there.

About the book

Full name Consumer Behavior, Global Edition
Author Michael Solomon, Cristel Russell
Language English
Binding Book - Paperback
Date of issue 2023
Number of pages 544
EAN 9781292452340
Libristo code 43395423
Publishers PEARSON Education Limited
Weight 1134

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's address

You might also be interested in

Top
Consumer Behaviour Michael R. Solomon / Book Paperback
common.buy 39 852 Ft
Consumer Behavior Wayne D. Hoyer / Book Paperback
common.buy 100 662 Ft
Consumer Behavior Stefan Hoffmann / Book Paperback
common.buy 35 096 Ft
Digital Marketing Dave Chaffey / Book Paperback
common.buy 79 514 Ft
Marketing Research: An Applied Orientation, Global Edition Naresh K. Malhotra / Book Paperback
common.buy 44 066 Ft
Marketing Management, Global Edition Philip Kotler / Book Paperback
common.buy 31 984 Ft
Top
Social Media Marketing Tracy L. Tuten / Book Paperback
common.buy 29 238 Ft
Marketing: An Introduction, European Edition Philip Kotler / Book Paperback
common.buy 38 254 Ft
Consumer Behaviour Jaywant Singh / Book Paperback
common.buy 54 494 Ft
Affordable
Consumer Behaviour Zubin Sethna / Book Paperback
common.buy 11 943 Ft
Top
Principles of Marketing, Global Edition Gary Armstrong / Book Paperback
common.buy 36 254 Ft
Empower Advanced/C1 Student's Book with Digital Pack Adrian Doff / Book Paperback
common.buy 9 382 Ft
Marketing Management, Global Edition Philip Kotler / Book Paperback
common.buy 36 254 Ft
Corporate Finance, Global Edition Jonathan Berk / Book Paperback
common.buy 35 110 Ft
Consumer Behaviour – Principles and Practice of Understanding Consumers in the Digital Age Jean–eric Pelet / Book Paperback
common.buy 22 894 Ft
Consumer Behaviour Robert East / Book Paperback
common.buy 19 588 Ft
Social Media Marketing Tracy L. Tuten / Book Paperback
common.buy 20 824 Ft
Top
Corporate Finance, Global Edition Jonathan Berk / Book Paperback
common.buy 33 702 Ft
Brand Management Heding / Book Paperback
common.buy 25 066 Ft
Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) Joe Pulizzi / Book Hardback
common.buy 9 618 Ft
Pre-Suasion: A Revolutionary Way to Influence and Persuade Robert Cialdini / Book Paperback
common.buy 6 742 Ft
Top
Using Behavioral Science in Marketing Nancy Harhut / Book Paperback
common.buy 16 462 Ft
Modern Guide to Public Relations Amy Rosenberg / Book Paperback
common.buy 5 580 Ft
Kotler on Marketing: How to Create, Win, and Dominate Markets Philip Kotler / Book Paperback
common.buy 6 034 Ft

Login

Log in to your account. Don't have a Libristo account? Create one now!

 
mandatory
mandatory
Forgotten password

Don’t have an account? Discover the benefits of having a Libristo account!

With a Libristo account, you'll have everything under control.

Create a Libristo account
Book advisor Libroamiko
Hi, I'm Libroamiko, can I help?