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Consumer Behavior, Global Edition

Name: Consumer Behavior, Global Edition
Brand: PEARSON Education Limited
SKU: 43395423
Price: 34253 HUF
Availability: InStock
Author: Michael Solomon
ISBN: 9781292452340

Michael Solomon

Cristel Russell

Language

English

Book Paperback

Libristo code: 43395423

Publishers PEARSON Education Limited, December 2023

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved wh... Full description

Libristo code: 43395423

228 b

34 253 Ft

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Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

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About the book

Full name Consumer Behavior, Global Edition

Author Michael Solomon, Cristel Russell

Language

English

Binding Book - Paperback

Date of issue 2023

Number of pages 544

EAN 9781292452340

Libristo code 43395423

Publishers PEARSON Education Limited

Weight 1134

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