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Vásárlási tanácsadó
Fashion Communication
Angol
598 b
30 nap a termék visszaküldésére
Ezt is ajánljuk
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Kemény kötésű
28 630
Ft
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Puha kötésű
28 000
Ft
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Információ a könyvről
Angol
