Hogyan vásároljunk
Kézbesítés
Vásárlási tanácsadó
Creating New Markets in the Digital Economy
Angol
326 b
30 nap a termék visszaküldésére
Ezt is ajánljuk
/
Puha kötésű
16 337
Ft
/
Puha kötésű
13 078
Ft
/
Puha kötésű
16 398
Ft
/
Puha kötésű
15 879
Ft
Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity, including the need to design and scale future business models to better fit 'lived lives', creating value as well as increasing worth so that new markets can emerge. The book provides a conceptual framework and practical advice to equip readers with the knowledge they need to develop future products and services that take advantage of connectivity and serve contexts better. With its accessible language, numerous case examples and illustrations to illuminate challenging concepts, this book is an important resource for business leaders, entrepreneurs and policy makers, as well as students of service science, business and engineering.
Információ a könyvről
Angol
