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Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Alchemy

Name: Alchemy
Brand: Ebury Publishing
SKU: 25656863
Price: 4506 HUF
Availability: InStock
Author: Rory Sutherland
ISBN: 9780753556528

Rory Sutherland

Language

English

Book Paperback

Libristo code: 25656863

Publishers Ebury Publishing, May 2021

'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicho... Full description

Libristo code: 25656863

31 b

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4 506 Ft

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'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas TalebWhy is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists.He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.