WE GO JIM

You lift now. Time to speak like it.

Somewhere between "just one more rep" and "we go jim," the gym became its own country, with its own language, spoken mid-set at full volume with total conviction. This field guide translates it: 50 specimens of gym slang, each documented like wildlife, with its habitat, a real callout, its true meaning, and precise instructions for what to do about it. (Usually: rest, then lift.)

Prepared with a completely straight face by the (entirely fictional) Institute for Athletic Dialectology, which does not lift, has never lifted, and is therefore uniquely unafraid to explain it, it's part dictionary, part comedy, and one hundred percent the funniest thing in the locker room.

Inside you'll finally decode PR, DOMS, natty, gains, leg day, dirty bulk, ego lifting, mogging, and dozens more, ending on the phrase that started it all: we go jim, most often typed from a couch by someone who is not, at that moment, going to the gym.

The perfect gag gift for:
• The gym bro whose whole personality is protein
• The friend who has said "we go jim" and then not gone
• A brand-new lifter drowning in acronyms
• Anyone who has ever skipped leg day and lied about it

The language of the iron, translated. And never, ever curl in the squat rack.