They Call Me Sid Rock: Rodeo's Extreme Cowboy

Sid Steiner burst onto the professional rodeo circuit in 1995 at 20 years old. At the 2002 Wrangler National Finals Rodeo in Las Vegas, Sid captured the world championship with a spectacular 10th-round performance that capped two weeks of competition in Sin City. Steiner went on to sign endorsement deals with Wrangler, Pepsi, Pace, Dodge, Jack Daniels, and Bull's Eye BBQ Sauce. They Call Me Sid Rock tells the story of a Texas dynasty that started with Buck Steiner, born in 1899. Buck's son Tommy took the family lead and ran a growing real estate empire in Texas and an emerging rodeo company that produced rodeos all over the world. Sid Steiner's father, Bobby, was the 1973 World Champion Bull Rider. Steiner's book will chronicle his ries to the pinnacle of the sport in a scant seven years and the remarkable way he has captured the imagination of young and old rodeo fans across the nation. From his all-state line-backer days at Anderson High School in Austin to sending Ty Murray's bodyguards to the hospital in a San Antonio barroom brawl, Sid Steiner has fought the stereotypical rich kid persona. Sid Steiner carries four generations of American legends in his blood. This book chronicles the new generation of cowboys making waves in the fastest growing sport in America.