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The CMO role isn't dying. It's being reset.
We live in a world where everyone is a marketer. AI has collapsed the cost of execution. And it's exposed a marketing model built for a broadcast world that ended. In The Big Bold CMO, Matt Gosselin traces the break and lays out the reset. A leadership operating system for the great inversion, where execution is cheap and judgment, taste, and trust are becoming the scarcest assets of companies today.
The machine isn't the enemy. Apathy is. This book names exactly what a leader must never give up to lead in this new AI era.
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