The Augusta Principles

What Augusta National has achieved shouldn't be surprising. For almost a hundred years the membership has been comprised of three hundred of the smartest and most successful people from around the world. There is much to be learned from what they have achieved.

What makes the book special

The Augusta Principles distills time-honored strategies into clear, insightful and transformative chapters. Whether you're a startup founder, a corporate leader, or an entrepreneur looking for unparalleled success, this book, inspired by one of the world's most iconic institutions, provides a master class in leadership, excellence, and execution.

What does the Masters have in common with world-class brands like Ritz-Carlton, Disney, In-N-Out Burger, Costco, Apple, and Hermès? The Augusta Principles outlines the commonalities and shows how to apply the ideas to businesses of any size.

Learn how to apply Augusta's winning formula to:

~ Build an elite brand with lasting impact

~ Master focus, discipline, and operational excellence

~ Create a culture of integrity, innovation, and success

Step inside the minds of industry titans, uncover the business strategies behind Augusta National's enduring success, and elevate your own organization to championship-level performance.

The first of its kind book about Augusta National and the Masters

Although there have been dozens of books written about the Masters, most are from the perspective of the golf played during the tournament, or about the golf course, or the history of the club and its founders. None have been dedicated to what makes the Masters so special and what we can learn from it.