The Algorithmic Herd

We like to believe we're in control of our choices, but what if we're just following the herd?

In The Algorithmic Herd, Mo A. Gutale uncovers the hidden psychology behind our most baffling modern behaviors. Why do we queue for hours at mediocre restaurants? Buy things we don't need? Adopt opinions because they're trending? The answer lies in a powerful collision of ancient human instincts and cutting-edge digital manipulation.

From viral TikTok trends to Black Friday stampedes, from political polarisation to the crisis of teen mental health, this book reveals:

• How social media platforms engineer conformity through addictive design
• Why brands deliberately create artificial scarcity to trigger buying frenzies
• The neuroscience that makes us value "likes" over independent thought
• What the rise of "performative living" is doing to our sense of self

Blending groundbreaking research with razor-sharp analysis, Mo A. Gutale doesn't just diagnose the problem but offer a way out.

The Algorithmic Herd is an urgent field guide for anyone who wants to understand the invisible forces shaping our world... and how to resist them. Because the most radical act in the digital age is to think for yourself.