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A lighthearted exploration of the unconscious forces that influence a life reveals the unrecognized power of context in everyday situations while sharing recommendations for using contextual insights to reshape how one sees the world and improve personal productivity and relationships.§§§Sam Sommers is an award-winning psychology professor at Tufts University. His research has been covered by Good Morning America, NPR, Harper?s, the Washington Post, and the Los Angeles Times. He lives near Boston with his wife and two daughters.