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Selling luxury online in China
Angol
140 b
30 nap a termék visszaküldésére
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Diploma Thesis from the year 2014 in the subject Business economics - Trade and Distribution, Tongji University, language: English, abstract: Selling Luxury online has been at the heart of a debate among Luxury professionals for many years already. For some of them online selling is good for mass market products but goes totally against the idea that a luxury product is rare, precious and has to be sold within a specific luxury buying experience. For others, selling luxury online is just a normal way to adapt luxury sales channels strategy to the today s world. But how considering this question for the Chinese market? Is it relevant for luxury brands to develop online strategies to sell their products specifically in China?
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Angol
