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Constructing an investment portfolio is not a 'one-size-fits-all' undertaking. Every investor has his or her own personality. Successful investing begins with knowing yourself. Through a series of questions, the reader is first shown how to evaluate his/her investment personality: Am I an Egoistic Elephant, a Diligent Deer, a Cagey Crab, or a Busy Bee? Each personality type needs to take a different investment approach. A portfolio that suits the Egoistic Elephant, for example, will turn the Busy Bee or Cagey Crab into a nervous wreck.