Multicultural Mainstream

This book is an essential guide to seizing one of the greatest sales and brand growth opportunities in America. It will empower you with a deep understanding of the crucial role culture plays among multicultural consumers, particularly U.S. Hispanics. You will learn how their influence will shape your brand, marketing strategies, and communication channels as mainstream becomes multicultural.

HERNAN TAGLIANI is a multicultural marketing expert and award winning marketer for Fortune 500 Companies. He is also a business speaker and author of the book "The Hispanic Market for Corporate America: How to Make Your Brand Culturally Relevant". His invaluable expertise is showcased in articles for national U.S. publications such as The Business Journals, the Houston Chronicle, Adweek, Entrepreneur Magazine, and Forbes Magazine (Central America edition).

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