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Managing Media Convergence: Pathways to Journalistic Cooperation
Angol
198 b
30 nap a termék visszaküldésére
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This new addition to Blackwell Publishing's Media and Technology series discusses the role of the journalist/broadcaster and other creative people charged with providing information in newly emerging cross-platform environments of converged media. With a fresh perspective on media management, Managing Convergence investigates how to best manage creative people in times of change. By investigating creativity - coupled with notions of power, convergence, the changing work environment and traditional management methods - Managing Convergence unravels the dilemma of how to retain highly creative people. Managerial expediency, efficiency, and effectiveness are considered through discussions of best practices and case studies. With the bottom-line focus of today's media management on increasing profits and cash flow, Managing Convergence shows how workers and managers can successfully meet the challenges of the new media workplace.
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Angol
