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Managing Corporate Communications in the Age of Restructuring, Crisis, a
Angol
84 b
30 nap a termék visszaküldésére
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12 678
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This book offers innovative solutions and strategies for decision makers to help avoid groupthink and keep good reputations intact during times of restructuring and crisis. Corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a company's number one asset - its reputation. This failure to understand how to communicate in distressed situations results in lost credibility and trust on a global basis. Managing Corporate Communications gives examples of corporations who failed to communicate in a crisis, litigation, or restructuring in this era of financial meltdowns. By analyzing real-life examples (Lehman Brothers, BP, Toyota, etc.), it offers innovative solutions and communications strategies for decision makers to help avoid groupthink and keep good reputations intact. If you are a CEO, CFO, general counsel, board of director, or part of the C-suite, understanding how to communicate in a distressed situation is crucial.
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Angol
