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Expanding the notion of interests beyond simple economics, Jason Weeden and Robert Kurzban look at how people's interests clash when it comes to their sex lives, social status, family, and friends. Drawing on a wealth of data, they demonstrate how different groups form distinctive bundles of political positions that often stray far from what we typically think of as liberal or conservative. They show how we engage in unconscious rationalization to justify our political positions, portraying our own views as wise, benevolent, and principled while casting our opponents' views as thoughtless and greedy.