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The event industry is a very fast growing industry§which is calculated in the tourism GDP. Events often§have a catalyst function especially when speaking of§the Olympic Games. Athens hosted the Games in 2004§and benefited from the Games regarding§infrastructure, media awareness and venues. The§in-depth analysis of secondary research showed that§Athens event industry had not been specifically§analyzed before. The primary research was used to§gain in-depth information from decision makers of the§Athens event industry and from buyers and participants.