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Paul Atkindon aims to re-captures the spirit of Marcel Mauss in the light of decades of subsequent methodological and empirical writing in sociology, anthropology and the many other disciplines that now incorporate ethnographic research. A world respected authority on ethnography, he provides guidance on the appropriate objects of the ethnographic gaze, insisting on ethnographic work that is faithful to the intrinsic and complex organization of everyday life. Ethnographers need to maintain a focus on classic issues, he suggests, albeit with new approaches and perspectives.