Driving Blindfolded

You wouldn't drive blindfolded. So why run a digital strategy that way?

Driving Blindfolded is a plain spoken and no nonsense guide to getting digital strategy right, from first spark to full execution. No jargon. No fluff. Just time tested methods that put clarity back at the centre of the process.

Drawing on two decades in the trenches of campaigns for both household names and hungry challenger brands, this book unpacks the assumptions and blind optimism that derail so many strategies. In their place, he offers grounded, data-led and brutally honest frameworks that actually deliver.

Whether you're a seasoned marketer wrestling with mixed results and tangled teams, or a founder starting from scratch, this book shows you how to figure out what matters, why it matters, and what to do next. It won't promise miracles. But it will show you what works and why that's more than enough.

This is for people who want sharper strategy, fewer buzzwords and fighting chance of building something that actually connects. Because in digital marketing, the biggest risk isn't moving too slowly. It's not seeing the road at all.