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Southeast Asia is home to the ten ASEAN nations of Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. Collectively they comprise a huge market of over half a billion people, with a total land area of 4.5 million square kilometers, a combined domestic product in excess of US $1.5 trillion and total trade of over US $1.54 trillion. If you want to do business in the ASEAN nations, you ll need this book. The authors really can help you succeed by becoming familiar with this unique business world including political and business systems, cultural idiosyncrasies, management practices, social structures, legal frameworks, and much more.Southeast Asia is home to the ten ASEAN nations of Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. Collectively they comprise a huge market of over half a billion people, with a total land area of 4.5 million square kilometers, a combined domestic product in excess of US $1.5 trillion and total trade of over US $1.54 trillion. If you want to do business in the ASEAN nations, you ll need this book. The authors really can help you succeed by becoming familiar with this unique business world including political and business systems, cultural idiosyncrasies, management practices, social structures, legal frameworks, and much more.