Kapcsolat
Hogyan vásároljunk
Kézbesítés
Vásárlási tanácsadó
Devising Consumption
Angol
609 b
30 nap a termék visszaküldésére
A vásárlók ilyet vásároltak
/
Puha kötésű
4 522
Ft
The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well they offered practical marketing devices that captured, captivated and enticed poor consumers. Consumption and consumer markets depend on such devices but their role has been poorly understood both in the social sciences and in business studies and marketing. While the analysis of consumption and markets has been carved up between academics and practitioners who have been interested in either their social and cultural life or their economic and commercial organization, consumption continues to be driven by their combination. Devising consumption requires practical mixtures of commerce and art whether the product is an insurance policy or the latest release IPad. By advancing the case for a more pragmatic understanding of how ordinary, dull, everyday consumption is arranged, the book offers an alternative to orthodox approaches, which will appeal to broader interdisciplinary audiences interested in questions about how, and why, consumer markets work.
Információ a könyvről
Angol
Ajándékozza oda ezt a könyvet még ma
Nagyon egyszerű
1 Tegye a kosárba könyvet, és válassza ki a kiszállítás ajándékként opciót 2 Rögtön küldjük Önnek az utalványt 3 A könyv megérkezik a megajándékozott címéreEzt is ajánljuk
/
Puha kötésű
10 945
Ft
/
Puha kötésű
4 494
Ft
/
Puha kötésű
2 723
Ft
/
Puha kötésű
15 980
Ft
/
Kemény kötésű
14 369
Ft
