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This study shares the tendency, which has been widely maintained in Europe over recent years, to approach the problems of communication and the culture industry with the tools of economic theory. The oldest approaches to the mass communications media have often been criticized, and basically viewed from the standpoint of political domination and ideological reproduction. The critical aspect of the communication and culture economy, by contrast, is that attention has been focused on investigating the functions of the media in the process of capital accumulation, thereby prioritizing the problems of advertising and the mass communications media as a privileged locus for the accumulation of capital at the current stage of capitalist development. Drawing on Marxist theory and concepts, as well as on various theoretical contributions developed by prominent political economists, Bolano develops a unique approach to understanding the culture industry, offering an interesting intervention in debates surrounding media and communication.