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Crisis, Issues and Reputation Management
Angol
120 b
30 nap a termék visszaküldésére
Ezt is ajánljuk
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Puha kötésű
23 458
Ft
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Kemény kötésű
13 928
Ft
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Puha kötésű
22 240
Ft
The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly important when things go wrong. Crisis, Issues and Reputation Management outlines a comprehensive approach to managing situations that may turn into crises, handling crises once they occur, and features a wide range of case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more. Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility.
Információ a könyvről
Angol
