Brolier Chicken Market A Case Study of Suguna Poultry Farm Ltd, VSKP

The past research by the agricultural economists has almost ignored the agricultural allied activity i.e., poultry. India's poultry industry represents a major success story. While agricultural production has been rising at the rate around 2 percent per annum over the past two to three decades, poultry production has been rising at the rate of around 8 percent per annum, with an annual turnover of US$ 7 500 million. The poultry industry in India represents a major success story. What was largely a backyard venture before the 1960s has been transformed into a vibrant agribusiness with an annual turnover of Rs 30 000 crores. Today, India is the third largest egg producer in the world (after China and the United States of America), and the nineteenth largest broiler producer. Time and again, this lacuna in agricultural, economics research has been pointed out by the academics and expert bodies. But, understanding of the potentialities of poultry farming is very limited due to the paucity of research on economics of poultry farming. This study, therefore, proposes conduct a study on the broiler chicken market-Suguna Poultry Farm Limited, in Visakhapatnam, Andhra Pradesh, India.