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All in the Mind, Third Edition covers important, topical, and sometimes controversial subjects in the field of Psychology in an engaging alternative or supplement to traditional student textbooks.§Third edition of a successful and uniquely readable textbook - includes more than two thirds brand new material, with all retained material thoroughly revised and updated§Offers a new and engaging way to consider key theories and approaches in psychology, providing an original alternative or supplement to traditional teaching textbooks§Provides lucid coverage of topical and sometimes controversial subjects such as whether looks matter, the psychology of decision-making, conspiracy theories, and "why we buy"