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Why We Buy

Language EnglishEnglish
Book Paperback
Book Why We Buy Paco Underhill
Libristo code: 04216028
Publishers Harper Collins Publishers, December 2008
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, w... Full description
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world's emerging markets.

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About the book

Full name Why We Buy
Author Paco Underhill
Language English
Binding Book - Paperback
Date of issue 2008
Number of pages 306
EAN 9781416595243
ISBN 1416595244
Libristo code 04216028
Publishers Harper Collins Publishers
Weight 260
Dimensions 141 x 212 x 20

Categories

Society & Social Sciences > Psychology > Psychological theory, systems, schools & viewpoints > Behaviourism, Behavioural theory
Society & Social Sciences > Psychology > Social, group or collective psychology
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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