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Brand Positioning

Strategies for Competitive Advantage

Language EnglishEnglish
Book Paperback
Book Brand Positioning Subroto Sengupta
Libristo code: 06505659
Publishers McGraw-Hill Education - Europe, July 2004
Brings into focus the practice and applications of positioning strategy. This book contains cases an... Full description
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Brings into focus the practice and applications of positioning strategy. This book contains cases and examples from the Indian market. It analyses number of packaged goods, as well as some widely used durables such as two-wheelers, TV sets, and more.

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About the book

Full name Brand Positioning
Language English
Binding Book - Paperback
Date of issue 2004
Number of pages 316
EAN 9780070581593
ISBN 9780070581593
Libristo code 06505659
Weight 508
Dimensions 151 x 228 x 19
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