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Value Proposition Design - How to Create Products and Services Customers Want
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This book is based on the same concepts as Business Model Generation, however, it will focus on the principles of great value propositions--which is the most important of the 9 building blocks of the Business Model Canvas.
Great value propositions:
Are embedded in great business models.
Focus on few pain relievers and gain creators, but those do extremely well.
Focus on jobs, pains, or gains that a large number of customers have, or for which a small number is willing to pay a lot of money.
Align with how customers measure success.
Focus on the most significant jobs, most severe pains, and most relevant gains.
Differentiate from competition in a meaningful way.
Address functional, emotional, and social jobs all together.
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