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Scientific Advertising

Name: Scientific Advertising
Brand: WWW.Snowballpublishing.com
SKU: 04247386
Price: 2822 HUF
Availability: InStock
Author: Claude C. Hopkins
ISBN: 9781607962366

Claude C. Hopkins

Language

English

Book Paperback

Libristo code: 04247386

Publishers WWW.Snowballpublishing.com, January 2010

Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmans... Full description

Libristo code: 04247386

19 b

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Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless.