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Scientific Advertising

Language EnglishEnglish
Book Paperback
Book Scientific Advertising Claude C. Hopkins
Libristo code: 10814658
Publishers Mosaique Press, December 2015
The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising... Full description
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The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the vision of this pioneer of modern advertising that the insights contained in this slim volume remain, for the

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About the book

Full name Scientific Advertising
Author Claude C. Hopkins
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 128
EAN 9781906852351
ISBN 9781906852351
Libristo code 10814658
Publishers Mosaique Press
Weight 174
Dimensions 216 x 143 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Behavioural economics
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