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Priceless

Language EnglishEnglish
Book Paperback
Book Priceless William Poundstone
Libristo code: 04372080
Publishers Oneworld Publications, June 2011
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explo... Full description
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In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates.

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About the book

Full name Priceless
Author William Poundstone
Language English
Binding Book - Paperback
Date of issue 2011
Number of pages 352
EAN 9781851688296
ISBN 1851688293
Libristo code 04372080
Publishers Oneworld Publications
Weight 318
Dimensions 185 x 193 x 27

Categories

Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Society & Social Sciences > Psychology > Social, group or collective psychology
Economics, Finance, Business & Management > Economics
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