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Market Research Toolbox

Name: Market Research Toolbox
Brand: SAGE Publications Inc
SKU: 09095929
Price: 27769 HUF
Availability: InStock
Author: Edward F McQuarrie
ISBN: 9781452291581

A Concise Guide for Beginners

Edward F McQuarrie

Language

English

Book Paperback

Libristo code: 09095929

Publishers SAGE Publications Inc, August 2015

Understanding marketing research to make better business decisions An ideal resource for busy manage... Full description

Libristo code: 09095929

185 b

27 769 Ft

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Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how use market research to make more strategic business decisions. A comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in the dynamic and rapidly changing business atmosphere. Based on real-world experience, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches for readers who don't have the time or resources to make the translation from mass markets, simple products, and stable technologies to their own rather different situation. Readers will gain the background context and questions needed to be asked before their research, as well as develop strategies for sorting through the enormous amount of specialized material on market research.