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Customer Relationship Management

Language EnglishEnglish
Book Hardback
Book Customer Relationship Management V Kumar
Libristo code: 16404056
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, May 2018
This book closely examines the strategic and tactical aspects of customer relationship management as... Full description
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This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.

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About the book

Full name Customer Relationship Management
Author V Kumar
Language English
Binding Book - Hardback
Date of issue 2018
Number of pages 411
EAN 9783662553800
ISBN 3662553805
Libristo code 16404056
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 1172
Dimensions 182 x 261 x 23

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
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