Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Check order status

Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free

Free delivery for purchases over 19 990 Ft

DPD point 990 Ft DPD courier 1 190 Ft GLS point 1 190 Ft Hungarian Post 1 795 Ft Hungarian Post 1 690 Ft Hungarian Post 1 690 Ft FoxPost 1 190 Ft Packeta point 1 190 Ft GLS courier 1 690 Ft

Contact

How to shop

Help

My account

▸ Empty :-(

Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Customer Relationship Management

Name: Customer Relationship Management
Brand: Business Expert Press
SKU: 35365634
Price: 10662 HUF
Availability: InStock
Author: Michael Pearce
ISBN: 9781953349644

How To Develop and Execute a CRM Strategy

Michael Pearce

Language

English

Book Paperback

Libristo code: 35365634

Publishers Business Expert Press, February 2021

CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical... Full description

Libristo code: 35365634

71 b

10 662 Ft

In stock at our supplier Shipping in 14-21 days

Up to 30 days for returns

Customers also purchased

Customer Relationship Management 50minutes

Paperback

5 359 Ft

Customer Data Platforms Christopher B. O'Hara

Hardback

7 738 Ft

Getting the Most Out of Your Crm: 25 Tips to Increase Adoption, Maximize Value and Increase Profits from Your Customer Relationship Management System Ww Chee

Paperback

2 972 Ft

The Customer Mindset: Thinking Like Your Customer To Create Remarkable Results Joe DeRosa

Paperback

4 031 Ft

CRM Mastery Jeff Nguyen

Paperback

7 903 Ft

Next Generation Customer Experience Vineetha Raveendran

Paperback

7 182 Ft

Content Marketing: How to Build a Great Brand and Gain High Loyalty Customer Justin Gibbs

Paperback

5 943 Ft

The Customer of the Future Blake Morgan

Paperback

7 154 Ft

How to Get to Know your Customer Katie Tucker

Paperback

4 224 Ft

How Not To F*ck Up A CRM System

Paperback

11 232 Ft

Winning at Social Customer Care Dan Gingiss

Paperback

3 344 Ft

Think Human: The Customer Experience Revolution in the Digital Age Olivier Duha

Paperback

13 276 Ft

Cracking the CRM Code: How to Prevent Failures in Buying, Implementing and Using CRM Limesh Parekh

Paperback

5 793 Ft

Customer Centricity Peter Fader

Paperback

5 689 Ft

The X in CX Sunny Bindra

Paperback

4 794 Ft

Experience Design for Customer Service: How To Go From Mediocre To Great! Mark Stanley Pmp

Paperback

5 779 Ft

What Your Customer Wants and Can't Tell You Melina Palmer

Paperback

5 972 Ft

The Customer Experience Dictionary: Everything You Ever Wanted To Know About CX Ben Phillips

Paperback

5 449 Ft

CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM's strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit.

This was accentuated by the academic community stepping up their interest in the subject in the early 2000's. Today, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented.

The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.