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Customer Genius

Name: Customer Genius
Brand: Capstone
SKU: 40890653
Price: 5878 HUF
Availability: InStock
Author: Peter Fisk
ISBN: 9781907293382

Peter Fisk

Language

English

E-book Adobe ePub DRM

Publishers Capstone, February 2010

Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and eve... Full description

Libristo code: 40890653

39 b

5 878 Ft

In stock Immediate digital delivery

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Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The 'genius' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn't it about time you started doing business from the outside in?