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Young Consumer Behaviour

Language EnglishEnglish
Book Paperback
Book Young Consumer Behaviour Ayantunji Gbadamosi
Libristo code: 16809041
Publishers Taylor & Francis Ltd, November 2017
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system... Full description
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Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are b

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About the book

Full name Young Consumer Behaviour
Author Ayantunji Gbadamosi
Language English
Binding Book - Paperback
Date of issue 2017
Number of pages 434
EAN 9780415790093
ISBN 9780415790093
Libristo code 16809041
Publishers Taylor & Francis Ltd
Weight 686
Dimensions 233 x 156 x 23

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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