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Consumer Behaviour 2e

Language EnglishEnglish
Book Paperback
Book Consumer Behaviour 2e Martin Evans
Libristo code: 04085217
Publishers John Wiley & Sons Inc, March 2009
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our... Full description
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Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses. Features:* Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective* The addition of new journal articles from a range of journals.

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About the book

Full name Consumer Behaviour 2e
Author Martin Evans, Gordon Foxall, Ahmad Jamal
Language English
Binding Book - Paperback
Date of issue 2009
Number of pages 576
EAN 9780470994658
ISBN 0470994657
Libristo code 04085217
Publishers John Wiley & Sons Inc
Weight 1802
Dimensions 196 x 260 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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