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Welcome to the Creative Age

Language EnglishEnglish
Book Hardback
Book Welcome to the Creative Age Earls
Libristo code: 01329394
Publishers John Wiley & Sons Inc, June 2002
This book chronicles the dawn of the age of creativity in business, when new ideas and practices bas... Full description
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This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.

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About the book

Full name Welcome to the Creative Age
Author Earls
Language English
Binding Book - Hardback
Date of issue 2002
Number of pages 292
EAN 9780470844991
ISBN 047084499X
Libristo code 01329394
Publishers John Wiley & Sons Inc
Weight 594
Dimensions 242 x 164 x 23

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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