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Visual Merchandising

Name: Visual Merchandising
Brand: LAURENCE KING PUBLISHERS
SKU: 04301467
Price: 19205 HUF
Availability: InStock
Author: Tony Morgan
ISBN: 9781856695398

Tony Morgan

Language

English

Book Paperback

Libristo code: 04301467

Publishers LAURENCE KING PUBLISHERS, March 2008

A great introduction for retail students, this book offers a user-friendly reference guide to all as... Full description

Libristo code: 04301467

131 b

19 205 Ft

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A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising. Covering both window dressing and in-store areas, and including a range of stores from fashion emporia to small outlets, the book contains a wealth of practical advice, as well as case studies and hints and tips from established visual merchandisers. It reveals the secrets of their toolkit, such as the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour.Presented through colour photographs, diagrams of floor layouts and store case studies, and including comprehensive information such as a glossary of terms used in the industry, "Visual Merchandising" is an invaluable handbook for anyone working in and learning about this exciting subject.