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Visual Merchandising for Fashion

Name: Visual Merchandising for Fashion
Brand: Bloomsbury Publishing
SKU: 32877339
Price: 11318 HUF
Availability: InStock
Author: Jonathan Baker
ISBN: 9781350071599

Jonathan Baker

Language

English

Book Paperback

Libristo code: 32877339

Publishers Bloomsbury Publishing, November 2021

Where do shoppers meet before heading out to browse the stores? Why might they go to a particular sh... Full description

Libristo code: 32877339

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Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.

As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry.

This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.