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UX Writing

Language FrenchFrench
Book Paperback
Book UX Writing Diandoki
Libristo code: 35540482
Tout le monde en parle mais au-delà du concept, l'UX Writing qu'est-ce que c'est ?Le contenu a longt... Full description
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15 322 Ft
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Tout le monde en parle mais au-delà du concept, l'UX Writing qu'est-ce que c'est ?Le contenu a longtemps été le parent pauvre du design. Relégué au second plan ou simplement délaissé, il gagne avec le design conversationnel et l'arrivée des chabots, toutes ses lettres de noblesse.De la voix de la marque à la recherche utilisateur, de la conception en passant par les tests d'utilisabilité, l'UX Writer offre une nouvelle dimension à l'expérience client.L'UX Writer s'intéresse à l'utilisateur, sa psyché, ses envies, ses freins et ses motivations.Son objectif : accompagner l'utilisateur dans chaque étape du parcours et l'inciter à passer à l'action.Entre UX, écriture et psychologie, l'UX writing joue un rôle central pour aider les marques à augmenter leur engagement, leurs taux de conversion et de rétention.Au-delà de la technique, cet ouvrage répondra, entre autres, également aux questions suivantes : Comment intégrer un UX Writer au sein de son équipe design ? Comment réaliser un portfolio ? Plus des conseils d'experts ?

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About the book

Full name UX Writing
Author Diandoki
Language French
Binding Book - Paperback
Number of pages 312
EAN 9782212679809
Libristo code 35540482
Weight 636

Categories

Computing & Information Technology > Computer programming / software engineering > Web programming
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