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UX Writing & Microcopy

Language GermanGerman
Book Paperback
Book UX Writing & Microcopy Kinneret Yifrah
Libristo code: 24951821
Publishers Rheinwerk Verlag GmbH, December 2019
Wer für digitale Produkte schreibt, kennt sie gut - jene ersten Momente vor dem Schreiben einer Head... Full description
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Wer für digitale Produkte schreibt, kennt sie gut - jene ersten Momente vor dem Schreiben einer Headline, eines Call-to-Action, oder eines anderen Satzes für den wir durch die Augen unserer Nutzer blicken und spekulieren: Was treibt sie an? Was genau beschreibt den Mehrwert, den wir bieten? Jeder der mit digitalen Medien arbeitet, zum Beispiel Websites oder Apps gestaltet, sollte unbedingt das Buch der israelischen Expertin Kinneret Yifrah zum UX Writing lesen und wissen, wie man eine Microcopy textet. Texte in Buttons, Login-Seiten, Fehler-Meldungen, Labels, Newsletter-Anmeldungen, Anleitungen und vieles mehr. Egal ob UX oder UI Designer, Usability-Spezialist, Website-Entwickler, Designer, Marketer, Blogger, Produktmanager, Journalist - mit diesem umfangreichen Tutorial lernen Sie, wie man mit effektiver Microcopy gute digitale Interfaces schafft. Alles Wichtige ist an Bord: Grundlagen, praktische Tipps, Tricks und Kniffe sowie Hunderte von aussagekräftigen Beispielen, damit Sie selbst sofort loslegen können.Aus dem Inhalt:Voice & ToneSignup, Login, Passwort-WiederherstellungNewsletter-AnmeldungKontaktseitenFehlermeldungenButtons, die Nutzer lieben404-Error-SeitenLadezeiten-AnzeigenUsability und UXAccessibilityCustomer Journey

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About the book

Full name UX Writing & Microcopy
Author Kinneret Yifrah
Language German
Binding Book - Paperback
Date of issue 2019
Number of pages 271
EAN 9783836274036
ISBN 3836274035
Libristo code 24951821
Publishers Rheinwerk Verlag GmbH
Weight 507
Dimensions 169 x 228 x 17

Categories

Computing & Information Technology > Computer science > Human–computer interaction > User interface design & usability
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