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Unlocking the Customer Value Chain

Language EnglishEnglish
Book Hardback
Book Unlocking the Customer Value Chain Thales S. Teixeira
Libristo code: 20296421
Publishers Random House USA Inc, February 2019
Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard... Full description
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Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it--while hig

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About the book

Full name Unlocking the Customer Value Chain
Author Thales S. Teixeira, Greg Piechota
Language English
Binding Book - Hardback
Date of issue 2019
Number of pages 352
EAN 9781524763084
ISBN 9781524763084
Libristo code 20296421
Publishers Random House USA Inc
Weight 578
Dimensions 243 x 168 x 31

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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