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Social Marketing: Behavior Change for Good

Language EnglishEnglish
Book Paperback
Book Social Marketing: Behavior Change for Good Philip Kotler
Libristo code: 41459543
Publishers SAGE PUBN, April 2023
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and im... Full description
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Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

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About the book

Full name Social Marketing: Behavior Change for Good
Author Philip Kotler, Julie Colehour
Language English
Binding Book - Paperback
Date of issue 2023
Number of pages 488
EAN 9781071851647
ISBN 1071851640
Libristo code 41459543
Publishers SAGE PUBN
Weight 1056

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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