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Logos That Last

How to Create Iconic Visual Branding

Language EnglishEnglish
Book Hardback
Book Logos That Last Allan Peters
Libristo code: 43000523
Publishers Rockport Publishers, October 2023
With Logos that Last, learn key concepts and transformational techniques for creating iconic visual... Full description
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With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding.
Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last.

 

Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA

One of the “top 20 books that all graphic designers should read (and own),” according to Adobe.com

 

Author Allan Peters is an award-winning graphic designer whose expertise in logos and rebranding has been tapped by major media outlets, including The New York Times and CNN. In this landmark guide for designers and brand strategists of any level, Peters distills his knowledge and experience from over two decades of designing for top brands such as Google, Amazon, Disney, Target, and Nike, as well as personal passion projects. 
 
Over the years, Peters has developed a unique creative process, which he shares in Logos that Last for the very first time. Learn how to build great relationships with clients while cultivating consistency and productivity.

Logos that Last also includes:

Detailed case studies that follow designs from concept to completion
Tips for turning a good idea into a great logo
Strategies for extending a great logo into a dynamic brand system
Advice for turning your passion into your profession

With Logos that Last, discover how to create inventive, thoughtful, and enduring logos using Peters’s own hands-on, step-by-step process.

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About the book

Full name Logos That Last
Author Allan Peters
Language English
Binding Book - Hardback
Date of issue 2023
Number of pages 208
EAN 9780760383179
ISBN 0760383170
Libristo code 43000523
Publishers Rockport Publishers
Weight 984
Dimensions 218 x 258 x 20
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